Go Ahead is a programme specifically for women that is focused on creating opportunity through personal empowerment and entrepreneurial flair by linking life experience, passion and skills to practical advice and networking forums. Go Ahead was recently used within the Prowess April Bulletin to denote best practice in terms of the ‘dos and don’ts’ of setting up pre-start business support programmes for women. They key to the success of Go Ahead has been that demonstrates how the initiative linked in with mainstream business support provision (Romney Enterprise Gateway) and the wider supplier diversity movement. The programme was designed at initial branding stages to work within all these needs and answer these not just those of the immediate customer base.

Creativeuk was instrumental in both strategy and facilitation, pulling together the final appraisal which has won wide-spread recognition. Go Ahead illustrates another key function of the new style brand builder – that of bridging the gaps between industry, the public sector, our society and using internal communication to make it happen more effectively and external communication to build brand equity. By creating real added value to everyone, i.e. answering you market needs through truly held values and beliefs that can be demonstrated a brand identity is built that means something.